Ineffable Tells a Story With New SS18 Lookbook

New Jersey based brand, Ineffable is back again with their Spring Summer 2018 collection. Offering a compelling lookbook, shot by Doug Keenan, that tells a story of a New York kid and his adventures. The photos follow an average Friday of going to school, hanging around town, and trying to sneak into a nightclub. The last part doesn’t go so well.

The range itself features INEFFABLE’s signature split flannel, a rip-stop nylon tracksuit, a patterned corduroy trucker jacket, graphic tees and mesh shorts. All brought to you by Zack Fryer, the owner and designer who is just 19. The brand has seen traction with figures like the Migos, Famous Dex, and Sonny Digital all spotted supporting his endeavors.

You can purchase new items from the collection at 6pm EST on Friday May 18th at ineffableco.com.