John Geiger Teases Us With an Upcoming Brand Called “Diet Starts Monday”

John Geiger, footwear designer and expert, has teased us once again with another project he’s working on. If you follow Geiger’s work you will know he has been slaving over his upcoming release of the “John Geiger 001” collection which features his signature shoe. Along with preparing for his 001 release, Geiger has teamed up visual artist, Amber Park, to start Diet Starts Monday. So far what we’ve seen is a campaign visual from Amber Park which you can check out below and a shoe sample from Nike Lab with the Diet Starts Monday logo stitched at the top of the heel.

Diet Starts Monday will be launching Spring/Summer and will be previewing the collection private in Vegas February 20-21. You can visit dietstartsmonday.us to subscribe for updates.