By now, it’s no secret that anything Joe Freshgoods touches turns to gold. The Chicago native set the internet ablaze this week with the release of the “Inside Voices” promotional video for his footwear collaboration with New Balance. The sights, sounds and feelings of growing up in the black household.
Of course, the kicks are second to none. In my humble opinion, the baby shower blue and penny cookie pink colorways may be the freshest I have ever seen. And the world agrees — JFG’s teaser tweet of the kicks reached 15K likes on twitter this week. All hype aside, the raffle entry requirements may be the coolest part of the entire rollout. This week, JFG organized a beautiful raffle, requiring entrants to bring books or art supplies to various black-owned Chicago businesses, simultaneously boosting their sales all while lending a helping hand to the next generation. All items collected will be donated to Community Goods and other nonprofits, schools and daycares in Chicago.
Although the 90/60 raffle winners were notified May 12th, the Inside Voices apparel collection will go live May 17th. For all online release information regarding footwear, you can subscribe to the Joe Freshgoods mailing list.
Lookbook photography by Nolis Anderson. You can peep the entire lookbook here.