Heron Preston’s Nike By You Air Max 720/95

To help celebrate Air Max Day, Nike has teamed up with creatives to build their renditions of Air Max models.

One creative is Heron Preston, an NYC creative notable for working with Life of Pablo, Yeezy, and his own brand. Preston uses inspiration from his recent collection from February to designs a hybrid Air Max. The hybrid combines the iconic “bubble” midsole of the Air Max 720 and 95 with translucent uppers. Small details include the “Heron Preston” tongue tags and the Nike “Swoosh” throughout each sneaker.

The global launch of the Nike Air Max By You will take place from April 15th through April 22nd.

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