Chances are if you’re not familiar with the name M.Vira, you’ve come across her page at least once or twice scrolling through Instagram, or maybe you’ve seen her in the background of your favorite music video. Either way, the young entrepreneur has built quite an empire for herself recently by venturing into several categories including fashion design, modeling, acting, and styling; growing her list of accomplishments and interests by the day.
Whether it be every remarkable piece she delivers through her brand Vira Exclusive, or her forward-thinking jewelry designs, it’s clear the California native is leading the charge for the next generation of women to enter the fashion industry. Alongside her significant other in Enchanted Armour, the couple has become a social media phenomenon, and one of the most exciting teams in this new age of fashion. A mystery to many, we had a chance to sit down with Vira and find out more about the woman behind the brand in our recent interview.
Q & A:
Where were you born and raised? Did you move around any growing up?
I was born and raised in San Bernardino, CA. I never moved anywhere else.
How old are you for the ones wondering?
What age did you realize you liked clothes? What was the inspiration?
I started liking clothes in 1st grade, my mom always liked going shopping and I enjoyed looking at all the clothes. I started watching runway shows a lot in elementary school, and I would draw dresses/gowns all the time. I knew Being a designer is something I would want to be when I got older.
What’s your favorite piece you ever dropped?
I don’t have a favorite piece. I like 90% of my pieces the same as any other. They’re all great creations.
Who inspires you to do what you do?
I get inspired by anything and anyone, no one specific. It just depends on what I see and what triggers my inspiration or motivation.
Who influences your jewelry design?
Recently I’ve been inspired by Vivienne Westwood’s pearl designs. Which is what got me into doing pearls. Other than that I true to create jewelry that wouldn’t find anywhere else.
If you were stuck on an island but you could only bring 3 things, what are they?
I would bring my boyfriend Enrike (@enchantedarmour), a machete, and most water I would be able to bring.
What’s your taste in music?
I have a versatile taste in music but the go-to music I listen to is hip hop/rap.
Pepsi or Coke?
None, strawberry lemonade all the way.
When did you start modeling? Did someone encourage you or you always felt the drive?
When I was younger I wanted to be an actress and my parents put me in an acting program. They really encouraged me to take up modeling but I declined the offer because at the time I was extremely shy. Acting is what helped me gain confidence and step out of my comfort zone. As I got older I got more interested in modeling and started modeling for designers at my college every now and then. This was around 2015. I wanted to take modeling more serious so in 2017 I started working with photographers to build my portfolio and gain more experience. I didn’t officially make modeling a job until 2019. Now I love it.
How did you get into modeling for music videos? What are some videos you been in?
I started modeling for music videos in 2019, I basically just networked on Instagram and grew my connections from there. I’ve been in way too many videos. The most recent video I was in was Jack Harlow – What’s Poppin, shot by Lyrical Lemonade. Some big-name videos I’ve been in are with artists like Tyga, Bad Bunny, G-Eazy, Trippie Redd, Wiz Khalifa + more.
Where do you see yourself 5 years from now? Modeling still? Fashion?
In 5 years from now I see myself doing both. This year for 2020, I decided to focus more on my clothes/brand just because modeling was taking up most of my time, it became almost a full-time job. I personally think once my brand gets bigger and bigger, I’ll grow as a model as well.
What’s the dumbest or most shocking thing someone has ever DMed/messaged/emailed you?
Honestly there’s way too many but I would say all my hate messages are the dumbest.
How do you stay level headed and humble as your career starts to prosper more and more?
I just see myself like everyone else. Everyone is human and no one is better than each other. People on the internet are always comparing themselves and trying to look better than others, so I just try to avoid all weird energy like that.
Virgil thinks Streetwear is dying, what are your thoughts on the matter? Do you think Streetwear is dead or dying?
I think streetwear in a sense is evolving, whether it be considered “streetwear” any more or not, everything has an origin and is recreated into something new.
Who are some brands or creatives you would like to collab with in the future?
Sickö, Number Nine, Undercover, Vivienne Westwood, Vetements, Palm Angels.
Nike or Adidas?
What are some of your pet peeves about some of the industries you’re involved in?
One of my pet peeves is people hitting me up to be on a “PR list” or ask for free clothes so they can build their Instagram image. As a model, my pet peeve is when people low ball me.
If you could share something you have learned that has helped you in your creative journey, what would that be?
Keep to myself and to work on something every single day, no matter how I’m feeling.
If you died tomorrow, what would you want to be remembered for?
I would want to be remembered for my creativity and motivation.
Would you ever consider venturing further into the adult industry?
No. Probably only the retail side of it like creating lingerie, etc.
Walk me through your creative process and has being with your current boyfriend nurtured or helped that process?
When I think of an idea I always create my mockup first so I can see if I actually like something before I make it. Once I get all my resources I have a few friends I go to who I would consider to be apart of my “team” now, that create my vision. I stopped sewing and creating my garments because I feel like I have more time to think of newer designs faster and more efficiently. My boyfriend and I started the brand together. I basically taught him everything from sewing to photoshop. He has literally been the best business and creative partner! I feel like we both work well together and have been able to develop the same taste in style. Without us starting a brand together, I don’t think I would be in the lane I am right now, we both inspire each other.
If you could change something about yourself, what would it be?
To be more consistent in the gym!
What are your honest thoughts about the president?
He’s terrible and I still can’t believe he became the president. It makes me question everything about our government.
If you could have a few celebrities wearing your clothes, who would those be?
Sita Abellan and Travis Scott.
How do you feel the culture feels about women in the Streetwear space? I guess as a brand owner, have you had any feeling like you’re taken any less seriously in this space?
I’m not sure what the culture feels about women in streetwear, but I don’t even consider myself to be apart of streetwear. As a woman owning a brand it has been very difficult dealing with male egos and being disrespected in the sense that men just see “sex,” not “business.” It’s so Toxic!